75th Anniversary: A modernized, premium collection

The year 2021 marks the 75th Anniversary of Yonex, a sports manufacturing company founded in 1946 in the countryside of Japan. To commemorate the past and look forward to the future, a celebratory product line-up is introduced, connecting a sense of nostalgia with innovative technologies and materials.

Forty years ago, in the early 1980’s, Yonex products incorporated blue and green accents into a white base. Pleated skirts were in, preppy, polo shirts made a statement, and simple, bold designs became a now-iconic look.

Taking this decade’s look that saw historic achievements and combining it with modern-day technological advances, the 75th Anniversary Collection was created.

What makes the collection modern?
The apparel utilizes key technologies like VERYCOOL, which provides a significant cooling effect during exercise. While still staying true to the iconic 80’s look, the fit of the apparel is modernized to meet the needs of today’s players.

Eco-friendly, sustainable materials were also incorporated in select apparel, bags, and accessories.

The 75th Collection is made from sustainable materials?
To look forward to the next 75 years, Yonex’s Research and Development team sourced natural, plant-based fibers and recycled polyester for models housed within the Elite Collection.

For select 75th Anniversary bags, REPREVE recycled polyester from plastic bottle waste is utilized.